How to whiten your skin

Skin whitening is a procedure in which the darker skin is made to look lighter. Though there are several techniques in whitening the skin, it is essentially done through the process of exfoliation i.e. getting rid of dead skin at the outermost layer of the skin and unveiling a new layer.

The agents or chemicals that are used in skin whitening normally works in two ways. In one way these so called skin whiteners absorb the UV rays that are responsible for darkening your skin. Alternative some other skin whiteners work to reduce the melanin pigments that darken your skin in high concentration.

There are so many skin whiteners available at present in the market. All those skin whitening products contain one or more ingredients such as kojic acid, ascorbic acid, hydroquinone, etc, which inhibit tyrosinase that helps in producing melanin.

Aaron Aziz is new face for L’Oreal Paris Men Expert

Actor/producer Aaron Aziz has joined the ranks of erstwhile James Bond actor Pierce Brosnan , Lost star Matthew Fox, and Hong Kong actor Daniel Wu as he has been chosen to become Malaysia's spokesperson for L'Oreal Paris' Men Expert, the brand's beauty range catered for men.

"I am very excited and honoured to be in the same ‘dream team' with Matthew Fox, Pierce Brosnan and Daniel Wu," Aaron said during the announcement at The Laundry, The Curve in Mutiara Damansara recently.

"There are only two kinds of human beings on earth – men and women. Women take care of their faces, and now it's time for men to do the same," the 32-year-old added.

Nathalie Souny, marketing manager of L'Oreal Paris, said: "Aaron is a versatile talent of noble character. He's driven, curious and very approachable, thus he is the perfect fit as the Men Expert spokesman."

The Singaporean who is currently based in Malaysia started his acting career after nine years in the service industry. Currently, he has been making waves in Malaysia's entertainment industry after appearing on local television dramas such as Emil Emilda (TV3) and Sadiq & Co (NTV7).

Aaron will be making his big screen debut in the upcoming Evolusi KL Drift, which will be released in April.

So, when did Aaron start taking skincare seriously?

"I put on make-up and am under heavy light on a daily basis. My skin is oily, but after washing, it tends to be dry," he explained.

"Thus, my favourite product is the White Activ moisturiser because it not only moisturises, but also protects my skin from the sun. It stops the skin from darkening and makes my skin even-toned."

The White Activ range is a new addition to the current range of L'Oreal Men Expert. It contains the White Activ Cleansing Foam (RM16.90) and the 360º Turnaround Whitening Moisturising Fluid (RM33.90), which claims to brighten skin tone.